As part of our strategic internationalization plan, we undertook our third internationalization trip in June 2026. We visited Colombia to strengthen our collaboration with the company Lyrical, with whom we have established an agreement to work together and jointly pursue opportunities in both Colombia and Spain.
Lyrical Records SAS is a company founded by Jonathan Gómez that specializes in creating virtual reality experiences in Bogotá. Lyrical is a multimedia studio that designs custom solutions for companies, brands, and institutions seeking to present technical and commercial information in an innovative, interactive way. They have brought their productions to key Colombian departments such as Amazonas, Antioquia, Cesar, and Magdalena. They develop interactive virtual tours using 360-degree photography, 360-degree video, and 3D renderings that boost location visibility, increase engagement, and enhance the user experience.
They specialize in immersive experiences for marketing, trade shows, and events, as well as virtual reality solutions for education, tourism, and industry.
We are convinced that our collaboration will be highly productive for both parties, as we develop similar products in various fields.
Internationalization Program
ICEX Next is a program designed to help Spanish SMEs and startups expand internationally. In 2024, Immersium Studio was selected as one of the top 150 highest-scoring companies to join the ICEX Next program. As part of this initiative, we developed an International Business Strategic Plan, targeting Colombia and Mexico for our expansion.
Our first internationalization trip took place in November 2024 to Colombia. During this visit, we participated in the “Transformando Emociones” project in Bogotá and visited the local ICEX Next office as well as the UOC’s Latin American headquarters in the city.
For our second internationalization trip, we traveled to London to exhibit at the Bett Show 2025 within the ICEX pavilion. This participation enabled us to meet potential new clients and investors and explore new collaborations with both companies and educational institutions.
