Luis Villarejo will once again give a presentation on immersive technologies in tne UAB Neuromarketing Master
The Neuromarketing Master (Research Techniques of Cognition and Consumer Behavior, Applied to Business and Advertising) is a permanent blended master’s degree from the Autonomous University of Barcelona. This master’s degree combines several loosely connected disciplines, such as advertising and information communication with neurosciences and medical sciences. This master’s degree is aimed at research departments and marketing, management and communication professionals.
One of the modules of the master’s degree is dedicated to Immersive Technologies, and it is the one in which we collaborate annually, with the help of Alicia Cañellas-Mayor, Reference for Pedagogical and Methodological Innovation at the Escola de Salut del Hospital Sant Joan de Déu. On April 23, 2024, our CEO will give a presentation on immersive technologies for master’s students. In it he will explain what immersive technologies such as Virtual Reality, Augmented Reality and Mixed Reality consist of, as well as the benefits that this type of immersive learning brings to the user.
Read more about the pedagogical benefits of Virtual Reality here.
We are very happy to be able to participate in this master’s degree for another year, since immersive technologies are an innovative technology that is very useful in many aspects of learning and is still very unknown to many people. This type of presentation promotes students’ knowledge of these technologies, and this broadens their areas vision where they can be used effectively.
