{"id":7291,"date":"2026-07-08T16:12:41","date_gmt":"2026-07-08T14:12:41","guid":{"rendered":"https:\/\/immersiumstudio.com\/blog\/nuestro-proceso-de-internacionalizacion-se-consolida-con-nuestra-colaboracion-con-lyrical\/"},"modified":"2026-07-13T23:31:48","modified_gmt":"2026-07-13T21:31:48","slug":"nuestro-proceso-de-internacionalizacion-se-consolida-con-nuestra-colaboracion-con-lyrical","status":"publish","type":"post","link":"https:\/\/immersiumstudio.com\/en\/blog\/nuestro-proceso-de-internacionalizacion-se-consolida-con-nuestra-colaboracion-con-lyrical\/","title":{"rendered":"Our internationalization process is being consolidated through our collaboration with Lyrical"},"content":{"rendered":"\n

As part of our strategic internationalization plan<\/strong>, we undertook our third internationalization trip<\/strong> in June 2026. We visited Colombia<\/strong> to strengthen our collaboration with the company Lyrical<\/a><\/strong>, with whom we have established an agreement to work together and jointly pursue opportunities in both Colombia and Spain.<\/p>\n\n\n\n

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Lyrical Records SAS<\/strong> is a company founded by Jonathan G\u00f3mez that specializes in creating virtual reality experiences <\/strong>in Bogot\u00e1. Lyrical is a multimedia studio that designs custom solutions for companies, brands, and institutions seeking to present technical and commercial information in an innovative, interactive way. They have brought their productions to key Colombian departments such as Amazonas, Antioquia, Cesar, and Magdalena. They develop interactive virtual tours using 360-degree photography, 360-degree video, and 3D renderings that boost location visibility, increase engagement, and enhance the user experience.<\/p>\n\n\n\n

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They specialize in immersive experiences for marketing, trade shows, and events<\/strong>, as well as virtual reality solutions for education, tourism, and industry.<\/strong><\/p>\n\n\n\n

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We are convinced that our collaboration will be highly productive for both parties, as we develop similar products in various fields.<\/p>\n\n\n\n


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Internationalization Program<\/h3>\n\n\n\n

ICEX Next <\/strong>is a program designed to help Spanish SMEs and startups expand internationally. In 2024, Immersium Studio was selected as one of the top 150 highest-scoring companies to join the ICEX Next program<\/a>. As part of this initiative, we developed an International Business Strategic Plan<\/strong>, targeting Colombia and Mexico for our expansion.<\/p>\n\n\n\n

Our first internationalization trip<\/a> took place in November 2024 to Colombia. During this visit, we participated in the “Transformando Emociones” project in Bogot\u00e1 and visited the local ICEX Next office as well as the UOC\u2019s Latin American headquarters in the city.<\/p>\n\n\n\n

For our second internationalization trip<\/a>, we traveled to London to exhibit at the Bett Show 2025 within the ICEX pavilion. This participation enabled us to meet potential new clients and investors and explore new collaborations with both companies and educational institutions.
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At Immersium Studio we are experts in Immersive Learning. Contact us to discover the immersive solution that best suits your needs.<\/h5>\n\n\n\n
info@immersiumstudio.com<\/a>
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Como parte de nuestro plan estrat\u00e9gico de internacionalizaci\u00f3n, en el mes de junio de 2026 hemos realizado nuestro tercer viaje de internacionalizaci\u00f3n. Hemos estado en Colombia para consolidar nuestra colaboraci\u00f3n con la empresa Lyrical, con la que hemos establecido un acuerdo para trabajar juntos y poder optar conjuntamente a oportunidades en Colombia y Espa\u00f1a. Lyrical Records SAS es una empresa fundada por Jonathan G\u00f3mez dedicada a la creaci\u00f3n de experiencias de realidad virtual en Bogot\u00e1. Lyrical es un estudio multimedia que dise\u00f1a soluciones personalizadas para empresas, marcas e instituciones que buscan presentar su informaci\u00f3n t\u00e9cnica y comercial de manera innovadora [\u2026]<\/p>\n","protected":false},"author":4,"featured_media":7270,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Nuestro proceso de internacionalizaci\u00f3n se consolida con nuestra colaboraci\u00f3n con Lyrical","_seopress_titles_desc":"Como parte de nuestro plan estrat\u00e9gico de internacionalizaci\u00f3n, en el mes de junio de 2026 hemos realizado nuestro tercer viaje de internacionalizaci\u00f3n. Hemos estado en Colombia para consolidar nuestra colaboraci\u00f3n con la empresa Lyrical, con la que hemos establecido un acuerdo para trabajar juntos y poder optar conjuntamente a oportunidades en Colombia y Espa\u00f1a.","_seopress_robots_index":"","footnotes":""},"categories":[98,105,99],"tags":[],"class_list":["post-7291","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","category-extended-reality","category-virtual-reality"],"_links":{"self":[{"href":"https:\/\/immersiumstudio.com\/en\/wp-json\/wp\/v2\/posts\/7291","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/immersiumstudio.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/immersiumstudio.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/immersiumstudio.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/immersiumstudio.com\/en\/wp-json\/wp\/v2\/comments?post=7291"}],"version-history":[{"count":0,"href":"https:\/\/immersiumstudio.com\/en\/wp-json\/wp\/v2\/posts\/7291\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/immersiumstudio.com\/en\/wp-json\/wp\/v2\/media\/7270"}],"wp:attachment":[{"href":"https:\/\/immersiumstudio.com\/en\/wp-json\/wp\/v2\/media?parent=7291"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/immersiumstudio.com\/en\/wp-json\/wp\/v2\/categories?post=7291"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/immersiumstudio.com\/en\/wp-json\/wp\/v2\/tags?post=7291"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}