{"id":1001,"date":"2022-01-18T18:49:00","date_gmt":"2022-01-18T16:49:00","guid":{"rendered":"https:\/\/immersiumstudio.com\/la-diputacio-de-barcelona-entrevista-a-luis-villarejo\/"},"modified":"2022-03-21T12:13:40","modified_gmt":"2022-03-21T10:13:40","slug":"diputacio-of-barcelona-interviews-luis-villarejo","status":"publish","type":"post","link":"https:\/\/immersiumstudio.com\/en\/blog\/diputacio-of-barcelona-interviews-luis-villarejo\/","title":{"rendered":"Diputaci\u00f3 of Barcelona interviews Luis Villarejo"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"173\" src=\"https:\/\/immersiumstudio.com\/wp-content\/uploads\/2022\/02\/interaccio-gran-01-01-1024x173.jpg\" alt=\"\" class=\"wp-image-785\" srcset=\"https:\/\/immersiumstudio.com\/wp-content\/uploads\/2022\/02\/interaccio-gran-01-01-1024x173.jpg 1024w, https:\/\/immersiumstudio.com\/wp-content\/uploads\/2022\/02\/interaccio-gran-01-01-300x51.jpg 300w, https:\/\/immersiumstudio.com\/wp-content\/uploads\/2022\/02\/interaccio-gran-01-01-768x130.jpg 768w, https:\/\/immersiumstudio.com\/wp-content\/uploads\/2022\/02\/interaccio-gran-01-01.jpg 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">DOES EXTENDED REALITY HAVE A PLACE IN CULTURAL POLICIES?<\/h2>\n\n\n\n<p>A few weeks ago, the&nbsp;<strong>Center for Cultural Studies and Resources (CERC)<\/strong>&nbsp;of the&nbsp;<strong>Barcelona Provincial Council (DIBA)<\/strong>&nbsp;interviewed our CEO,&nbsp;<strong>Luis Villarejo<\/strong>, on the occasion of online course organized by the Barcelona Provincial Council&nbsp; completion. The course title was \u201c<strong>Immersive Reality, augmented reality and virtual reality. Implementations and perspectives in the cultural policie field<\/strong>\u201c. Every two years the CERC organizes&nbsp;<em><strong>Interacci\u00f3<\/strong><\/em>, a conference dedicated to the knowledge and experiences exchange on cultural management and public policies on culture.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">ONLINE COURSE: IMMERSIVE REALITY, AUGMENTED REALITY AND VIRTUAL REALITY. IMPLEMENTATIONS AND PERSPECTIVES IN CULTURAL POLICIES FIELD<\/h3>\n\n\n\n<p>This course, with limited places, lasted two days (November 16 and 18) from 10 a.m. to 12 a.m. through Zoom platform. The course objective was to differentiate new realities typologies and learn about their possible applications in\u00a0<strong>cultural\u00a0policies<\/strong>. We also wanted to collect all\u00a0<strong>devices\u00a0<\/strong>that we have at our disposal to create this type of experience, emphasizing their advantages but not forgetting their drawbacks.<\/p>\n\n\n\n<p>The course&nbsp;<strong>objectives&nbsp;<\/strong>were:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Defin<\/strong>e what is meant by Immersive Reality, Augmented Reality and Virtual Reality.<\/li><li>Establish the differences and contact points between these<strong>&nbsp;three reality types<\/strong>.<\/li><li>Determine the different technological realities&nbsp;<strong>applicability<\/strong>&nbsp;in municipalities&nbsp;cultural life.<\/li><li>Detail the&nbsp;<strong>main application fields<\/strong>&nbsp;of Immersive, Augmented and Virtual Reality, especially in patrimony and exhibitions field.<\/li><li>Specify&nbsp;<strong>access routes<\/strong>&nbsp;to culture through virtuality.<\/li><li>Show what&nbsp;<strong>equipment and technical requirements<\/strong>&nbsp;are needed to bring the different reality modalities to the cultural managers.<\/li><li>Show&nbsp;<strong>applications<\/strong>&nbsp;and possible&nbsp;<strong>good practices<\/strong>&nbsp;in this field.<\/li><\/ul>\n\n\n\n<p>Course&nbsp;<strong>contents<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Immersive, Augmented and Virtual Reality&nbsp;<strong>concept<\/strong>.<\/li><li>Platforms, networks and connected objects.<\/li><li>Expositions and cultural exhibitions in&nbsp;<strong>360\u00ba<\/strong>.<\/li><li>Virtuality advantages and disadvantages.<\/li><li><strong>Cultural policies<\/strong>&nbsp;and technological realities. How to reach the population virtually.<\/li><li><strong>Good practices experiences<\/strong>&nbsp;of&nbsp; in this field.<\/li><\/ul>\n\n\n\n<p>In the course, Villarejo not only presented the theoretical part but also demonstrated that these realities can contribute, and a lot, to cultural policies. Some of the most successful project examples are&nbsp;<a href=\"https:\/\/vimeo.com\/87114296\"><strong>\u201cSant Climent de Ta\u00fcll\u201d videomapping&nbsp;<\/strong><\/a>or&nbsp;<a href=\"https:\/\/www.youtube.com\/watch?v=73HOao7W7oA\"><strong>Ullastret 3D recreation.<\/strong><\/a>&nbsp;It is also important to comment that the European Union is investing in research projects in the same direction.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">INTERVIEW<\/h3>\n\n\n\n<p>In the interview, Luis Villarejo began by explaining the differences between the three types of realities: Virtual Reality, Augmented Reality and Mixed Reality, which all are part of what is known as&nbsp;<strong>Extended&nbsp;<\/strong><strong>Reality<\/strong>. It is important to know their differences in order to implement them in a better way.<\/p>\n\n\n\n<p>He also assured that \u201cincorporating&nbsp;<strong>immersive&nbsp;<\/strong><strong>experiences<\/strong>&nbsp;(in cultural policies) allows generating more&nbsp;<strong>attractive<\/strong>&nbsp;experiences, which have a greater impact on the visitor.\u201d It all depends on the training that each council may have or the one they may acquire over time.<\/p>\n\n\n\n<p>Villarejo assures that one of these realities great possibilities in culture is that users can&nbsp;<strong>travel&nbsp;<\/strong>to any place before visiting it with&nbsp;<strong>virtual tours<\/strong>, creating a greater space connection from the home comfort.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/immersiumstudio.com\/wp-content\/uploads\/2022\/02\/luis-villarejo-1024x576.png\" alt=\"\" class=\"wp-image-742\" srcset=\"https:\/\/immersiumstudio.com\/wp-content\/uploads\/2022\/02\/luis-villarejo-1024x576.png 1024w, https:\/\/immersiumstudio.com\/wp-content\/uploads\/2022\/02\/luis-villarejo-300x169.png 300w, https:\/\/immersiumstudio.com\/wp-content\/uploads\/2022\/02\/luis-villarejo-768x432.png 768w, https:\/\/immersiumstudio.com\/wp-content\/uploads\/2022\/02\/luis-villarejo-1536x864.png 1536w, https:\/\/immersiumstudio.com\/wp-content\/uploads\/2022\/02\/luis-villarejo.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>In this\u00a0\u00a0you can read the interview.<\/p>\n\n\n\n<p>Speaking of&nbsp;<strong>investment<\/strong>, not all applications for&nbsp;<strong>immersive&nbsp;<\/strong><strong>experiences&nbsp;<\/strong>are excessively expensive. For&nbsp;<strong>Augmented Reality<\/strong>, only one device (smartphone, tablet\u2026) is necessary apart from the obvious development investment. For&nbsp;<strong>Virtual Reality&nbsp;<\/strong>it is necessary to use special glasses, of which there are two types: the cardboard ones, which are the cheapest version and work with a smartphone, and the Oculus Quest type, which are more sophisticated (with a higher cost) but they work independently.<\/p>\n\n\n\n<p>Despite all the positive aspects or benefits that they can provide us, there are also some&nbsp;<strong>g<\/strong><strong>reat ethical&nbsp;<\/strong><strong>dilemmas<\/strong>&nbsp;in the air, such as privacy, use time or content adequacy, among others. However, there are associations such as the&nbsp;<a href=\"https:\/\/immersivelrn.org\/\"><strong>Immersive Learning Research Network<\/strong><\/a>&nbsp; that is responsible for \u201cimmersive learning\u201d and has a work line to ethics.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"128\" src=\"https:\/\/immersiumstudio.com\/wp-content\/uploads\/2022\/02\/hashtag-ilrn.jpeg\" alt=\"hashtag_ilrn\" class=\"wp-image-745\"\/><\/figure><\/div>\n\n\n\n<p>In\u00a0<strong>conclusion<\/strong>, Villarejo affirms that the projects, lately, are more\u00a0<strong>multidisciplinary\u00a0<\/strong>and that\u00a0<strong>technology\u00a0<\/strong>plays a fundamental role in all of them.\u00a0<strong>Training\u00a0<\/strong>is essential or, at least, knowing about its existence and its thousands of applications and benefits. In recent years, these realities have developed exponentially and, in addition, the\u00a0<strong>pandemic\u00a0<\/strong>has further accentuated their use, since much of what was done physically is now done virtually. Thus, it is not difficult to foresee that the\u00a0\u00a0technology sector future will include, as it already does, these\u00a0<strong>new realities<\/strong>.<\/p>\n\n\n\n<h5 class=\"has-text-align-center wp-block-heading\">IF YOU WANT TO EXPLORE WITHOUT OBLIGATION THE BENEFITS OF AN IMMERSIVE LEARNING SOLUTION FOR YOUR COMPANY OR INSTITUTION,\u00a0<strong><a href=\"https:\/\/immersiumstudio.com\/contacto\/?lang=en\">CONTACT US<\/a><\/strong>.<br>We will be delighted to discover the immersive experience that best suits your needs.\u00a0<\/h5>\n\n\n\n<p class=\"has-text-align-center\"><strong>info@immersiumstudio.com<\/strong><br><br><strong>+ 34 616 267 756<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Diputaci\u00f3 of Barcelona interviews Luis Villarejo on the occasion of an online course completion: Immersive reality, augmented reality and virtual reality. Implementations and perspectives in the cultural policies field.<\/p>\n","protected":false},"author":3,"featured_media":744,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[95],"tags":[],"class_list":["post-1001","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-presence"],"_links":{"self":[{"href":"https:\/\/immersiumstudio.com\/en\/wp-json\/wp\/v2\/posts\/1001","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/immersiumstudio.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/immersiumstudio.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/immersiumstudio.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/immersiumstudio.com\/en\/wp-json\/wp\/v2\/comments?post=1001"}],"version-history":[{"count":0,"href":"https:\/\/immersiumstudio.com\/en\/wp-json\/wp\/v2\/posts\/1001\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/immersiumstudio.com\/en\/wp-json\/wp\/v2\/media\/744"}],"wp:attachment":[{"href":"https:\/\/immersiumstudio.com\/en\/wp-json\/wp\/v2\/media?parent=1001"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/immersiumstudio.com\/en\/wp-json\/wp\/v2\/categories?post=1001"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/immersiumstudio.com\/en\/wp-json\/wp\/v2\/tags?post=1001"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}