{"id":5526,"date":"2025-05-30T15:54:24","date_gmt":"2025-05-30T13:54:24","guid":{"rendered":"https:\/\/immersiumstudio.com\/?post_type=project&#038;p=5526"},"modified":"2025-06-04T16:35:11","modified_gmt":"2025-06-04T14:35:11","slug":"projecte-vrain-the-virtual-reality-brain","status":"publish","type":"project","link":"https:\/\/immersiumstudio.com\/ca\/projects\/projecte-vrain-the-virtual-reality-brain\/","title":{"rendered":"Projecte VRAIN: The Virtual Reality Brain"},"content":{"rendered":"\n<p>E<strong>l projecte VRAIN<\/strong> \u00e9s una experi\u00e8ncia immersiva en Realitat Virtual que estem portant a terme per a l&#8217;<strong><a href=\"https:\/\/www.neurociencies.ub.edu\/\">Institut de Neuroci\u00e8ncies de la UB<\/a><\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"173\" src=\"https:\/\/immersiumstudio.com\/wp-content\/uploads\/2025\/05\/institut-de-neurociencies-logo-1024x173.png\" alt=\"\" class=\"wp-image-5531\" srcset=\"https:\/\/immersiumstudio.com\/wp-content\/uploads\/2025\/05\/institut-de-neurociencies-logo-1024x173.png 1024w, https:\/\/immersiumstudio.com\/wp-content\/uploads\/2025\/05\/institut-de-neurociencies-logo-300x51.png 300w, https:\/\/immersiumstudio.com\/wp-content\/uploads\/2025\/05\/institut-de-neurociencies-logo-768x130.png 768w, https:\/\/immersiumstudio.com\/wp-content\/uploads\/2025\/05\/institut-de-neurociencies-logo.png 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>L&#8217;I<strong>nstitut de Neuroci\u00e8ncies<\/strong> (<a href=\"https:\/\/ccil.ub.edu\/research-facility\/institut-de-neurociencies-ubneuro\">UBneuro<\/a>) agrupa tota la <strong>investigaci\u00f3 de la Universitat de Barcelona<\/strong> centrada en un objectiu com\u00fa: <strong>comprendre el sistema nervi\u00f3s<\/strong> en el seu conjunt per donar resposta als reptes de la societat. \u00c9s pioner en la investigaci\u00f3 internacional en neuroci\u00e8ncia, sent un dels pocs instituts del m\u00f3n que investiga el cervell en tots els seus nivells. Aix\u00f2 inclou grups d&#8217;investigaci\u00f3 en neurobiologia, neurofarmacologia, fisiopatologia, neurologia, psiquiatria, psicologia cl\u00ednica, neuropsicobiologia i neuroci\u00e8ncies cognitives.<\/p>\n\n\n\n<div style=\"height:69px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Experi\u00e8ncia immersiva<\/h3>\n\n\n\n<p>En aquest projecte estem desenvolupant una<strong> experi\u00e8ncia immersiva<\/strong> per apropar el <strong>cervell hum\u00e0 <\/strong>al <strong>p\u00fablic<\/strong> en general, dintre del context de l\u2019activitat de divulgaci\u00f3 de coneixement de l\u2019Institut de Neuroci\u00e8ncies. La idea inicial \u00e9s fer-la servir mitjan\u00e7ant <strong>ulleres de Realitat Virtual<\/strong> en festivals cient\u00edfics, en instituts o qualsevol event de divulgaci\u00f3 en que participi l\u2019Institut de Neuroci\u00e8ncies. L\u2019experi\u00e8ncia estar\u00e0 adre\u00e7ada a joves entre 12 i 18 anys, persones adultes interessades en la ci\u00e8ncia i el coneixement general, i el p\u00fablic en general. L<strong>&#8216;experi\u00e8ncia mostrar\u00e0 les parts del cervell<\/strong> i els seus diferents rols, com es transmet la informaci\u00f3, circuits neuronals i \u00e0rees activades amb diferents inputs sensorials entre d&#8217;altres.<\/p>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"905\" height=\"523\" src=\"https:\/\/immersiumstudio.com\/wp-content\/uploads\/2025\/05\/vrain-3.png\" alt=\"\" class=\"wp-image-5534\" srcset=\"https:\/\/immersiumstudio.com\/wp-content\/uploads\/2025\/05\/vrain-3.png 905w, https:\/\/immersiumstudio.com\/wp-content\/uploads\/2025\/05\/vrain-3-300x173.png 300w, https:\/\/immersiumstudio.com\/wp-content\/uploads\/2025\/05\/vrain-3-768x444.png 768w\" sizes=\"auto, (max-width: 905px) 100vw, 905px\" \/><\/figure>\n\n\n\n<p>En aquesta experi\u00e8ncia hem desenvolupat<strong> tres escenaris <\/strong>per poder explicar com funcionen el mecanisme de recompensa, de comprensi\u00f3 i de mem\u00f2ria. En aquests escenaris veiem una <strong>hist\u00f2ria<\/strong> enregistrada amb la nostra<strong> c\u00e0mera de 360\u00ba <\/strong>i podrem observar tamb\u00e9 un <strong>modelatge 3D<\/strong> digitalitzat on podrem observar els processos que tenen lloc en el cervell durant cada escenari.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>En el <strong>mecanisme de recompensa<\/strong> ensenyarem quins processos passen al cervell quan ens trobem davant d&#8217;una m\u00e0quina de vending i podem escollir entre aliments m\u00e9s saludables o aliments hipercal\u00f2rics. <\/p>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>En el <strong>mecanisme de comprensi\u00f3 i producci\u00f3 de la parla<\/strong>, ensenyarem com el cervell processa els sons convertint-los en senyals el\u00e8ctrics i com arriben a l&#8217;enc\u00e8fal, el t\u00e0lem i l&#8217;escor\u00e7a auditiva per transformar-se en paraules. Explicarem el funcionament del l\u00f2bul temporal, l&#8217;\u00e0rea de Wernicke i l&#8217;\u00e0rea de Broca, i com la comprensi\u00f3 del llenguatge involucra diferents \u00e0rees del cervell.<\/p>\n\n\n\n<div style=\"height:46px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"644\" height=\"398\" data-id=\"5537\" src=\"https:\/\/immersiumstudio.com\/wp-content\/uploads\/2025\/05\/vrain-4.png\" alt=\"\" class=\"wp-image-5537\" srcset=\"https:\/\/immersiumstudio.com\/wp-content\/uploads\/2025\/05\/vrain-4.png 644w, https:\/\/immersiumstudio.com\/wp-content\/uploads\/2025\/05\/vrain-4-300x185.png 300w\" sizes=\"auto, (max-width: 644px) 100vw, 644px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"816\" height=\"587\" data-id=\"5540\" src=\"https:\/\/immersiumstudio.com\/wp-content\/uploads\/2025\/05\/vrain-5.png\" alt=\"\" class=\"wp-image-5540\" srcset=\"https:\/\/immersiumstudio.com\/wp-content\/uploads\/2025\/05\/vrain-5.png 816w, https:\/\/immersiumstudio.com\/wp-content\/uploads\/2025\/05\/vrain-5-300x216.png 300w, https:\/\/immersiumstudio.com\/wp-content\/uploads\/2025\/05\/vrain-5-768x552.png 768w\" sizes=\"auto, (max-width: 816px) 100vw, 816px\" \/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"546\" src=\"https:\/\/immersiumstudio.com\/wp-content\/uploads\/2025\/05\/vrain-1-1024x546.png\" alt=\"\" class=\"wp-image-5543\" srcset=\"https:\/\/immersiumstudio.com\/wp-content\/uploads\/2025\/05\/vrain-1-1024x546.png 1024w, https:\/\/immersiumstudio.com\/wp-content\/uploads\/2025\/05\/vrain-1-300x160.png 300w, https:\/\/immersiumstudio.com\/wp-content\/uploads\/2025\/05\/vrain-1-768x409.png 768w, https:\/\/immersiumstudio.com\/wp-content\/uploads\/2025\/05\/vrain-1.png 1145w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>En el <strong>mecanisme de mem\u00f2ria<\/strong> explicarem com un record es pot activar per exemple amb una can\u00e7\u00f3 que escoltem i la nostra mem\u00f2ria ens transporta a aquell moment mitjan\u00e7ant complexes connexions entre diferents zones del cervell com l&#8217;hipocamp, l&#8217;escor\u00e7a prefrontal i l&#8217;am\u00edgdala.<\/p>\n\n\n\n<div style=\"height:149px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Estem molt contents amb el resultat obtingut ja que els <strong>processos del cervell s\u00f3n molt complexos<\/strong> i dif\u00edcils d&#8217;explicar per que es puguin entendre per la majoria de p\u00fablics. Fer un <strong>modelatge 3D<\/strong> acurat requereix un treball rigor\u00f3s i detallista que hem solventat satisfact\u00f2riament. En el nostre cas hem afegit tamb\u00e9 aquest modelatge en un<strong> escenari en 360\u00ba<\/strong>, per lo que la part t\u00e8cnica ha estat meticulosa molt exigent.<\/p>\n\n\n\n<div style=\"height:156px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading\">A Immersium Studio som experts en Aprenentatge Immersiu. Contacta amb nosaltres per descobrir la soluci\u00f3 immersiva que millor s\u2019adapta a les teves necessitats.<\/h5>\n\n\n\n<h5 class=\"wp-block-heading\"><a href=\"mailto:info@immersiumstudio.com\">info@immersiumstudio.com<\/a><\/h5>\n\n\n\n<div style=\"height:157px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"template":"","project-category":[124,120,110],"project-customer":[237],"project-sector":[39,219],"class_list":["post-5526","project","type-project","status-publish","has-post-thumbnail","hentry","project-category-cultura-ca","project-category-formacio","project-category-realitat-virtual","project-customer-universitat-de-barcelona-2-ca","project-sector-educacio","project-sector-medicina-i-ciencies-de-la-salut"],"_links":{"self":[{"href":"https:\/\/immersiumstudio.com\/ca\/wp-json\/wp\/v2\/project\/5526","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/immersiumstudio.com\/ca\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/immersiumstudio.com\/ca\/wp-json\/wp\/v2\/types\/project"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/immersiumstudio.com\/ca\/wp-json\/wp\/v2\/media\/5549"}],"wp:attachment":[{"href":"https:\/\/immersiumstudio.com\/ca\/wp-json\/wp\/v2\/media?parent=5526"}],"wp:term":[{"taxonomy":"project-category","embeddable":true,"href":"https:\/\/immersiumstudio.com\/ca\/wp-json\/wp\/v2\/project-category?post=5526"},{"taxonomy":"project-customer","embeddable":true,"href":"https:\/\/immersiumstudio.com\/ca\/wp-json\/wp\/v2\/project-customer?post=5526"},{"taxonomy":"project-sector","embeddable":true,"href":"https:\/\/immersiumstudio.com\/ca\/wp-json\/wp\/v2\/project-sector?post=5526"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}